Sip This: The Created Co. Inspires Social Good In Huntington Beach
With social good companies popping up around the globe, the modern concept has caught fire in Huntington Beach in recent years. Small businesses like Earthlog, Wunderkid, and WiseFool launched with missions to do good through responsible practices and give backs to society and the environment. Upon entering local coffee shops like AoSA and Portola Coffee Lab, evidence of another Huntington Beach-based social good company adorns the space: The Created Co. creates charming drinkware with a three-fold purpose.
"Our brand is inspiring, connecting, and empowering people through everyday drinkware," says Co-Founder Ryan Schneider, who launched the company in August 2015 with his best friend of more than 10 years, Jeremy Moss. Graduates of Edison High and Huntington High, respectively, the duo dreamed up countless entrepreneurial ventures over the years. "This one actually stuck," he says.
The Created Co.'s mission begs the question, "What was I created for?" The inspiring phrases and designs painting their ceramic mugs, paired with a stunning Instagram feed, nudge their community to live with purpose and follow their passion. Connection sparks via their mugs and other beverage vessels, given society's tendency to congregate around coffee or a drink. "We want to be a brand that facilitates those interactions," says Ryan. Starting the day by sipping coffee in a lively yellow mug whispering "bloom" certainly evokes a fresh, positive energy that the standard coffee cup simply cannot achieve.
Empowerment takes the form of donating 10% of net profits to charity: water, a New York-based nonprofit organization bringing clean and safe drinking water to people in developing countries. Created Co. aims to empower by helping those who lack life's basic needs, like water.
Steady growth and expansion over the past 17 months has landed Created Co. atop a unique platform to design and create branded and custom drinkware to be sold in their online storefront, local boutiques and cafes, and through an ongoing partnership with Nordstrom. Presently, Southern California locals can find Created Co. mugs at Mother's Market in Huntington Beach, Blackmarket Bakery in Costa Mesa, Bristol Farms in Newport Beach, Blue Windows and MAKE Collectives in Long Beach, Share & Do Good in Fullerton, as well as aforementioned locations.
"What's cool is that we're this little company, but we also have a really large reach across the country because of social media," says Ryan. "It's really cool to see people using our products everywhere."
Peering into 2017 and beyond, the pair plans to amp up partnerships, exposure, and trade show presence, as well as create popup events around the country where they're your baristas, serving coffee, engaging with the community, and helping build the community.
While their reach extends nationally, Ryan and Jeremy have high hopes for their beloved hometown of Huntington Beach. Says Ryan:
"We would love to see Huntington become more of an incubator of cool startups and more businesses focused around the arts and creativity. Huntington is getting there, but it's got a ways to go. Costa Mesa is a hub right now of creativity and a lot of independent shops and different people doing cool stuff. All the brands are in Costa Mesa. Huntington has the opportunity to be that kind of hub and incubator. We would love to help facilitate that, especially for young people who want to leave the city because they feel like, 'What is there for me here? Nobody understands me.' I think if we're able to inspire more companies, more food places, more coffee shops, and just more creativity happening within the city, it could really make a difference."