Fuel Juice Delivery Wants To Change The World, Starting In Huntington Beach
Huntington Beach's lifestyle roots itself in an active love for the ocean and local business, a small coastal town mentality responsible for sprouting countless surfers and entrepreneurs. One such case is Fuel Juice Delivery, a fresh service launched by two natives who want to change the way younger generations treat their bodies and the environment. And they're still in college.
It all started over a cup of coffee on the beach. During a Northern California adventure, longtime friends Charlie Bowman, 18, and Carson Long, 20, realized a way to put their business and retail chops to use while filling a gap back home. No one was doing juice justice. The idea to deliver organic cold-pressed juices bottled in glass to Huntington Beach was born in early 2015, fueling what is now an aptly named small business venture backed by two Orange Coast College students.
Their mission is simple: Help people consume and create less garbage. With sustainability and educating younger generations as their driving forces, they lead by example, juicing locally sourced organic produce by hand daily at The Hood Kitchen Space in Costa Mesa. Employing the cold-pressed method ensures that zero nutrients are lost in the juicing process. Juices are poured into charming, chilled, airtight glass bottles, and customers are advised to consume their tonic within 48 hours of receipt, ideally within 12 to 24 hours. Delivery is free anywhere in Huntington Beach, Sunset Beach, Newport Beach, and Costa Mesa.
Fuel's carbon footprint is further reduced by delivering downtown Huntington Beach orders via road bike and by composting their pulp at a local nursery. "It's a win-win situation," says Long. "They're getting all of their daily nutrients in a convenient and eco-friendly way, and we're getting exercise." The delivery perimeter extends beyond downtown, but those runs require four wheels.
Juices are available in two sizes, 16- and 32-ounce, and six varieties, including Maui Waui, Energy Maker, Lean Green, Beet The Heat, Healthy Wealthy, and The Daily Grind. Each recipe delivers a full day's worth of fruits and vegetables via berries, leafy greens, apples, cucumbers, kiwis, carrots, and other produce grown from the ground. You know, where food should come from.
The self-described "Modern Day Milkman," or milkmen, offer not only single juices, but also cleanses and membership options with perks. Buy a cleanse, get a free t-shirt. Refer five friends, get your juice for free. Reuse your bottle, get a discount. Incentives are abound, and it's not about making money for the young businessmen. It's about helping people change the way they think about food, the world, and lifestyle as a whole. It's about taking responsibility for our planet, for our future. Thanks to their health-conscious mothers, Bowman and Long believe that consistency in everything is key, including eating your fruits and veggies.
"We're just trying to give people the right message," says Bowman, who, along with Long, is well-educated on the topics of environment and nutrition. The duo speak passionately about the environmental and marine toll of plastic, childhood obesity, and fake juice (we're looking at you, Jamba Juice). The proof is in the numbers, like the fun fact that it takes 450 years for plastic to decompose. History marks the introduction of the synthetic material in the 1860s, so, as Bowman points out, "...all of the plastic that has ever been made is still here." An unknown amount makes up the Great Pacific Garbage Patch, which spans waters from the West Coast of North America all the way to Japan.
On the heels of the recent Huntington Beach Chamber of Commerce Business Expo and sponsoring the Surfrider Foundation's International Surfing Day beach cleanup, Fuel will keep active this year with plans to sponsor more beach cleanups and participate in the Green Forum & Expo in the fall. Wheat grass shots, organic almond milk, and acai bowls in mason jars are also on the horizon.
It's a smart green business and lifestyle model, one Carson and Long hope catches on throughout Orange County and beyond. Cheers to Fuel's future.